FIPLAB Web Store
Through our partnership with Paddle, the FIPLAB webstore helped reduce our sole reliance on Apple and allowed us to offer free trials, bundled app deals and discount codes.
Platform:
Web / API
Users:
100,000+
Achievement:
20% Total Sales Increase
Role:
Marketing, Promotion, Revenue Optimisation
By using our own webstore, we were able to increase revenues by 20%, cut out Apple from commissions, and easily offer our existing customers discounts for upgrading to newer versions of our apps
Due to Apple introducing constraints like the Mac app sandbox, we opted to establish our own online store. This move enabled us to distribute apps that wouldn't typically get Apple's approval due to their utilisation of Private APIs.
We proudly launched Battery Health 3, an app that reveals the actual battery health of Apple devices, and Window Manager, an app that aids users in efficiently managing and resizing their application windows.
Crucially, the launch of our webstore enabled us to provide free trials and personalised discounts to our loyal users, many of whom appreciated the upgrade pricing, a feature yet to be introduced on the Mac App Store.
Lastly, the freedom to publish apps and updates without waiting for Apple's approval process allowed us to promptly respond to user feedback and quickly rectify any identified bugs.
