Education Prints × Wonder Tots

The problem

My wife and I wanted to create educational posters that felt good enough to live in a carefully designed home: useful for children, visually considered for parents and made with materials that would survive daily use.

The solution

I coordinated UK manufacturers, developed bespoke packaging and set a production specification of FSC-certified 350gsm silk card, double-sided gloss lamination and flat protective packaging. Quality, shipping damage and margin were designed together.

The specification set the quality bar

The twelve-poster core pack covers alphabet, numbers, days, months, weather, colours, shapes, animals, food and transport in one A3 system. Print, finish, water resistance and packaging had repeatable acceptance criteria.

The evidence

I ran listings, inventory, fulfilment, advertising and customer feedback across the Education Prints store, Amazon and Etsy.

One range, three different sales environments

The product stayed consistent while the merchandising changed by channel: full range on the direct store, disciplined catalogue and advertising on Amazon, and gift-led presentation on Etsy.

Add products when customers ask for them

New ranges followed customer demand and repeated review themes, rather than expanding the catalogue for its own sake.

The impact

Wonder Tots reached more than 20,000 customers, generated over £200,000 in sales and became a number-one Amazon bestseller.