100% sales increase
FIPLAB · Growth infrastructure
Promotion Platform
A promotion platform that let FIPLAB test offers across its app portfolio and see what increased sales.
Read case studyProduct, growth, operations and AI stories
Products built.
Problems solved.
Some were new products. Others fixed expensive problems. Each case shows the work, the decisions and the result.
Featured work
20% sales increase
FIPLAB · Distribution strategy
FIPLAB Store
A direct distribution channel built around trials, bundles, upgrade pricing and faster product decisions.
Read case studyOwned support and publishing
FIPLAB · Support operations
AI Support System
Support articles, product stories and bug fixing connected in one system the business owns.
Read case studyTransparent cost comparisons
Independent product · Financial tools
CompareStockISA
A financial comparison product that explains costs without pretending a single platform is right for everyone.
Read case studyMore case studies
Reconciled annual accounts
Workflow automation · Dental accounts
Bupa Invoice Extractor
A private local tool that reads a year of dental invoices, calculates the accounts and flags anything that does not agree.
Read case study#1 Amazon Bestseller
Education Prints · Physical products
Wonder Tots
An educational product line built as one system across design, materials, UK production, packaging, fulfilment and customer feedback.
Read case studyPractice, performance & pay
Independent product · NHS dental intelligence
ToothMetrics
One NHS dental intelligence product spanning market trends, practice research, contract performance, local comparison and associate pay.
Read case studyOne decision toolkit for 13 schools
Independent product · Buckinghamshire education data
ElevenReady
A parent-facing product for comparing catchment history, admissions demand, GCSE results and subject-level A-Level performance across all 13 Buckinghamshire grammar schools.
Read case study10,000 visitors in week one
Independent product · Energy
OctoSpy
A personal energy chart turned into a free public dashboard that reached 10,000 visitors in its first week.
Read case studyPrivate App Store intelligence
Independent product · macOS
Peak
App Store intelligence for independent developers, built as a private native Mac product.
Read case studyPrivate, reviewable decisions
Personal systems · Financial modelling
Household & Retirement
A household ledger for the past and a retirement planner for the future, kept deliberately separate.
Read case studyA faster family game with more meaningful choices
Independent product · Game design
STAX
A push-your-luck game built around choices players can hold, time and use against one another.
Read case studyAdaptive daily practice
Independent product · Learning
Spell School
A learning product built around daily practice, spoken context and the child’s own progress.
Read case study22 games + generated FMC practice
Personal project · Learning tools
AI Exam Prep
A home-learning system built around one child, genuine question patterns and what worked in practice.
Read case study18 reusable modules
Product infrastructure · Swift
ForgeKit
The repeated work behind more than 60 product launches, turned into reusable Mac app building blocks.
Read case study